2. Give away the full version of your eBook in  exchange for testimonials. You can use these  customer statements to improve your ads' effectiveness.

3. When you write and give away a free eBook you will become known as an expert. This will gain people's trust and they will buy your main product or service quicker.

4. Publish your web site in eBook format. Put the eBook on a disk or CD-ROM then include it with your direct mail packages. This can increase the number of people that buy your product or service.

5. Offer your eBook as a free bonus for buying of your main products or services. People will buy the product or service more often when you offer a free bonus.

6. Allow people to download your eBook for  free, if they give the e-mail addresses of 3 to 5 friends or associates that would be interested in your eBook. This will quickly build your e-mail list.

7. Create a directory of web sites in eBook form. List peoples web sites in the directory that will agree to advertise the eBook on their web site or e-zine. This will give them an incentive to give away or advertise your eBook.

8. Allow other people to give away your free  eBook. This will increase the number of people that will see your ad in the eBook. You could  also include a mini catalog of all your product or services that you offer in the eBook.

9. Gain new leads by having people sign up and give you their contact information before they can  download your eBook. This is a very effective  way to conduct market research.

10. Make money selling advertising space in your eBook. You could charge for full page color ads, classified ads or banners ads. You could also trade advertising space in your eBook for other forms of advertising.