There are many advantages joint venturing with offline businesses. You could
increase your target market by reaching audiences you couldn't advertise to
before. You could get referrals from the offline businesses you joint venture
with.
The key to joint venturing with offline businesses is to find ones that have the same target audience. If you're selling business software, you wouldn't want to joint venture with a store that sells candy. You won't be very successful. You would want to joint venture with an office supply or computer store.
Below are the possible joint venture deals you could set up:
Design a printed flyer for your online business. The flyer should include a description of your web site,
e-mail address, web address and any other important information. Make a deal with an offline store to have them include the flyer in each bag of products they sell in exchange for free advertising on your web site.
Make a deal with a computer store to have them display your web site on the computers they display
in their store in exchange for free advertising on your web site or in your e-mail newsletter.
Once you find a targeted offline business, contact them and present your joint venture proposal. Tell the
business owner the benefits of the joint venture. Tell him or her why it would be a win/win situation for both of your businesses. Give them a lot of compliments about their business, products and services. Using all three methods above will greater your chance of having a profitable and successful offline joint venture.
The key to joint venturing with offline businesses is to find ones that have the same target audience. If you're selling business software, you wouldn't want to joint venture with a store that sells candy. You won't be very successful. You would want to joint venture with an office supply or computer store.
Below are the possible joint venture deals you could set up:
Design a printed flyer for your online business. The flyer should include a description of your web site,
e-mail address, web address and any other important information. Make a deal with an offline store to have them include the flyer in each bag of products they sell in exchange for free advertising on your web site.
Make a deal with a computer store to have them display your web site on the computers they display
in their store in exchange for free advertising on your web site or in your e-mail newsletter.
Once you find a targeted offline business, contact them and present your joint venture proposal. Tell the
business owner the benefits of the joint venture. Tell him or her why it would be a win/win situation for both of your businesses. Give them a lot of compliments about their business, products and services. Using all three methods above will greater your chance of having a profitable and successful offline joint venture.
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