From my experience working with those in the same business with you, I have noticed that the major problems they have that hinder their business are the following:
· Competition in the business.
· Lack of publicity due to high cost of advertisement.
· Not taking advantage of other opportunities that your type of business offers to you.
· The old thinking that people who needs you will always come to look for you instead of you going out and look for them.
· Inability to follow up those who showed interest or have patronized you, in order to make them permanent clients that will patronize you over and over again.
You may have been affected by the above points. You are not alone in this; a lot of others have also been affected. The good news is that you can change the situation for good if you want to. Yes, if you act now, you will see a different result this year.
That was the case of a woman I worked with last year that runs a catering and event planning business. This is what she said at the end of December last year: “I so much appreciate the idea and how it has helped so far. The benefits surpass anything I had fear for. I’m more stable now. I hope to work with you in the coming year.” Her words summarize just how effective and helpful the internet can be for your business.
How Your Website Benefits Your Business
1. People that are supposed to be your customers are patronizing some other persons, because they got their website on search engine:
In this dog-eat-dog world, everyone is reaching out and grabbing the other guy's business. If you do not have an on-line presence, people who may have heard of your product or service through word-of-mouth, or even your own clients and business associates who search for you online, never find you. With messages from your competitors screaming out at them, with a click of a mouse, they are off buying from someone else. Now, that's lifelong customers you are losing every day. They may never return to you, because online provides automated system you can use to keep your customers coming back to you.
2. You Can Market Your Product Effectively: When people want to know about your product or service, you can direct them to your website, where you should have content written by a professional Copywriter, in a way that will convert more visitors into buyers. Your website, if written well, is sure to do wonders for branding, creating and sustaining customer loyalty.
3. You Can Expand Your Market Overnight: Selling on-line is really not that difficult at all. Once you open up to the on-line marketplace, physical geographies no longer pose as boundaries.
Merely creating a website can expand your business beyond your wildest imagination. Think of it, you are only confined to just that place where your office is located. It’s only people in your area may know about your business, but with your website, you are opening your business to more than 40 million internet users in Nigeria. This in turn brings you more clients and customers.
4. Your Website Will Be Your Limitless Virtual Store or Office for your Business: If there's one thing wonderful that the internet has done, it is that it has levelled the playing field for everyone. Millions of people who would never be able to afford a retail outlet or an office space have opened virtual stores/office that has instantly brought them at par with established businesses. Not only are you going to have to hardly pay any rent for your virtual store/office, your customers will not have to lift a finger beyond their keyboard and mouse to get to you! What else will your customer want, convenient! Your customers can do everything with you without leaving the convenience of his home. That’s the power of internet!
5. You Can Reach Your Specialized Target Market All Over the World: Once physical boundaries are no longer a constraint, your precise target market will no longer find it difficult to get to you. They will search for your specific products or expertise online, will find you, and be at your virtual doorstep, that is your website within minutes!
6. You Will Be Easily Accessible to Your Customers 24/7: Unlike your present office where you close at night and during the weekend, your website is opened to your prospects every minute of the day. Your customers can e-mail you any time of the day, and you will be able to speedily answer all their queries. You can also have a Frequently Answered Questions section, to immediately deal with common concerns.
7. You Can Get Valuable Customer Feedback Via E-mail or On-line Chats: The electronic media is a valuable tool for soliciting honest customer feedback. This can help you identify areas that need improvement, including product promise and customer relations. This is installed in your website to make it easier to capture visitors in an automated manner.
8. You Can Send Out E-mail Newsletters and bulk SMS to let Customers Know About New Developments at Once: This saves a lot of time and hassle, leads to a lot of repeat sales, and helps with cross-selling (selling another product to an existing customer).
9. A World of Online Marketing Tools Will Open Up to You: Once you have a web presence, you can market your business online. Social media marketing, search engine marketing, e-mail marketing, affiliate marketing, articles submissions on articles marketing websites, enlisting in directories, participating in industry-specific forums, are some of the avenues that will open up to you! You can’t help to take advantage your website can present to you!
10. A World New Opportunities: There are some aspects of your business which you have not utilised, yet there are very viable. There can make you good some of money as well. With your website, you can conveniently add these without spending extra money.
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